In the Western world many children won't die from a bout of diarrhoea or pneumonia, but sadly that's not the case in other parts of our planet where healthcare of any form is hard to reach due to war or extreme poverty. A new campaign from World Vision, a humanitarian aid organisation, and creative agency Don’t Panic is focusing on the depressing issue of children, especially those below the age of 5, dying from what are essentially preventable causes.
The video for the campaign features a little girl going through her possessions, deciding who can have which ones before a figure appears at a door shrouded in light to take her away.
It's a harrowing message that doesn't leave much to the imagination and it highlights the fact that 17,000 children a day die from these causes.
"With the Millennium Development Goals (MDGs) expiring at the end of the year and leaders meeting at the UN to discuss the next set of development goals, we have a once-in-a generation opportunity to accelerate progress and end the preventable deaths of children in the next 15 years,” World Vision’s Director of Global Campaigns Andrew Hassett says.
“We will only reach that objective if the most vulnerable and hardest to reach children are counted, heard and reached. Those are the children who live in war, fragility and instability. They don’t have a birth certificate, can’t access healthcare services and are dying from wholly preventable causes like pneumonia, diarrhoea and malaria.”
To learn more about the campaign and see how you can help visit the campaign's website. #Stopatnothing