It doesn't take much to motivate most people to go out drinking on a Friday night. Conversely, it does take quite a bit to motivate people to go to the gym any day and work out. So someone decided to merge the two in the most perverse way possible.
Using, often stock, photos of people looking drunk and drinking they've placed fitness quotes on top—so an image of someone slouching forward surrounded by empty beer glasses is accompanied with the caption, "I don't stop when I'm tired, I stop when I'm done."
It's enough to make you stand up triumphantly from your seat and traipse towards the nearest bar to down a beer and shot of tequila.
Not only are these hilarious but they work so perfectly with the quotes, albeit with vastly different meanings.
It also turns those motivational gym phrases into something far less annoying and far more relatable.