Nothing is more alarming than catching sight of yourself in the mirror when you've just got up, bed hair and scowl glaring back at you like some terrible unkempt beast. So you probably wouldn't necessarily want to stare at your face on your morning cup of joe.
However, a cafe in South Korea's capital Seoul offers a very personal form of latte art. CaFace Cafe lets you print, in color, a selfie onto your coffee. Vlogger Megan Bowen who lives in the city goes to try one out in the video above.
First you have to strike a pose and take a selfie in a special booth, then it prints it out onto the foam of your latte.
Then you get to consume your own face in a bizarre act of narcissism that makes you question whether we might actually live in some kind of simulated Matrix-style reality, rather than the real world.
it just goes to prove just how out of control the whole selfie culture has become, but it might have some hidden benefits, especially when it comes to all of the ridiculous variants of coffee styles you have to choose from when you visit your local java-joint for your daily caffine fix.
I mean, try printing a decent selfie on a Pumpkin Spice Latte topped with sweetened whipped cream and pumpkin pie spices.
Selfie lattes aren't particularly new, but this full color version is. A cafe chain in Taiwan called Let's Cafe (see below) made headlines a few years back because they had machines that allowed customers to print pictures of themselves on the foam atop their coffees.
CaFace Cafe have got the 2.0 version. Who knows what 3.0 will be like.