E.L. James is the latest person to fall foul of thinking a Twitter Q&A would be great PR, only for it to explode in her face as people took the opportunity to ridicule her and her series of soccer mom BDSM novels.
Monday evening was when the damage occurred, it started off when her adoring(?) fans were encouraged to ask the author questions on Twitter using the hashtag #AskELJames.
Nothing wrong there you'd be thinking, if you happen to work in the PR business, it's the kind of media exercise that everyone in the public eye is encouraged to do nowadays.
Sigh. If only it was that easy, eh?
Surprisingly the results, as anyone who doesn't work in PR could've predicted, were pretty disastrous—if you're E.L. James or her publicity team that is, for everyone else it looked like lots of fun.
i don't think i'm alone in thinking that whoever in her PR team suggested it would be a good idea for her to engage in this should be punished—by having to read the entire series of Grey novels in one day.
Here's some of the responses.