Chances are you probably have a pretty cavalier attitude when it comes to applying sunscreen to your face. But after seeing this video you might change your tune. Titled "How the sun sees you" director Thomas Leveritt filmed people with an ultraviolet camera and recorded their shocked responses.
As stated in the vid, using an ultraviolet camera will show up changes to your skin that are not yet visible. And what these people's faces look like with the UV cam is pretty alarming—their skin doesn't look quite so blemish free, instead there are lots of freckles and moles and, goddamn, we all really need to wear more sunscreen.
If this was secretly funded by the sunscreen industry, it's worked.