'Tony is Back!' Finnish Artist Jani Leinonen Trolls Kellogg's With Very Dark Tony The Tiger Spoofs

A series of subversive videos under the title "Tony is Back!" appeared on YouTube a few weeks back—the fake ads feature Tony the Tiger, Kellogg's famous Frosted Flakes mascot. In the spoof commercials he's back to help the grown-up kids which featured in his commercials back in the 1980s.

But those care-free kids have grown up to become adults who are into some very disturbing things. The first video features Tony comforting an older sex worker. Another video has Tony helping the cops beat up a woman, while the third sees him encouraging a suicide bomber.

As you can probably tell, they're dark as hell, "I’ve helped so many kids to solve their every day problems over the years." runs the YouTube page. "I contacted ten people who were children 30 years ago in my Frosted Flakes commercials, and asked them what their problems are now in their 40’s. This is how I helped Candy!" Candy is the prostitute.

The bleak pieces are by Finnish artist Jani Leinonen, who the website associated with the films is registered to. Leinonen is known for his anti-capitalist artwork often distorting brand mascots, like his sculpture which shows a crucified Ronald McDonald. He's also known to put porn images on food packaging.

Kellogg's are, as you might expect, pretty pissed at the whole thing. They've moved to get the social media accounts associated with the project shutdown and said in a statement to Adweek, "The website and video have absolutely nothing to do with Kellogg."

You'll never be able to eat a bowl of Frosted Flakes the same way again. But kudos to Leinonen, because the videos are grrrreat! Check out the other two below.

Jani Leinonen and Tony the Tiger

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