What happens next is three hours and five seconds of butter slowly melting at room temperature. Yup. The video was put up on YouTube by ClickHole, a recently launched website from The Onion that aims to spoof clickbait headlines and content.
It's a very funny site (whether the joke has longevitiy is another matter), so go check it out if you haven't already, as it's a perfect lampooning of the current state of internet culture and the drive for clicks and eyeballs.
Now all's that left is to sit back, get comfy, and watch hours and hours of footage of butter melting.